Consciously Sourced Materials
- Natural fibres first - biodegradable, renewable, high quality.
- Transparent supply chains and responsible procurement.
- Low-impact choices that minimise environmental harm.
Our Heritage
A house of weaving where tradition, artistry and responsibility meet.
Certifications
Trusted. Compliant. Responsibly made.
Including Responsible Wool Standard, GoodWeave - Child-labour-free, Global Recycled Standard, Oeko-Tex Safety Standard, ISO Quality Management, SA8000 Social Accountability, SMETA Ethical Trade Audit, CTPAT Customs Partnership, GVRT Compliance, Environmental Management, Fifty Years of Excellence, Made with Love.Since 1919 · The Working Loom
Our Legacy
A loom. A yarn cone for each era. A shuttle that opens the warps, passes through, and closes them again. Eight rows woven, one century laid down.
Yarn · Era Colour
Row 01
1919
The Founding Roots
Mr. Abdul Aziz establishes the family's weaving trade - the first thread of a century-long craft.
Spinning the First Yarn
Raw wool, twisted by hand
Yarn · Era Colour
Row 02
1931
The Next Generation
Mr. Rajjab Ali expands the looms, deepening the family's mastery of hand-weaving.
Dyeing the Wool
Indigo · madder · walnut hulls
Yarn · Era Colour
Row 03
1950
Craft Refined
Through the post-war years the workshops refine technique, colour and quality.
Setting the Loom
Warp stretched, tension tuned
Yarn · Era Colour
Row 04
1972
A House Formalised
Mr. Abdul Rub formalises the house in the weaving heartland of Bhadohi.
Tying the Knots
Hand-knotted, one row at a time
Yarn · Era Colour
Row 05
1996
Scaling the Craft
Modern manufacturing capacity is built without compromising the hand-made soul.
Weaving in Scale
Thousands of looms, one standard
Yarn · Era Colour
Row 06
2006
On the World Stage
Debut at Domotex, Hannover - carrying Indian craft to the world's finest interiors.
Trimming the Pile
Pattern sharpened to perfection
Yarn · Era Colour
Row 07
2010
A New Chapter
Mr. Faisal Abdul Rub leads the house into a new era of design and responsibility.
Washing & Finishing
Soft lustre, lasting feel
Yarn · Era Colour
Row 08
Today
A Living Craft
Thousands of artisans, one uncompromising pursuit of beauty woven to last.
The Finished Pattern
A century, woven whole
From one thread,
a hundred years woven whole.
Woven in Bhadohi · Since 1919
Vision and Mission
Our
Vision
To be the world's most trusted house for handcrafted floor and textile art - where every piece carries the soul of its maker and the promise of a more responsible craft.
Our
Mission
To weave beauty that lasts - pairing generational technique with conscientious materials and fair, dignified work for every artisan who shares in the craft.
Our Values
Woven with Purpose
Timeless Craftsmanship
Weaves made to outlast trends and generations alike.
Empowering Artisans
Fair, dignified work for the hands behind every knot.
Women's Empowerment
Skills, income and standing for women in our communities.
Community Upliftment
Investing in the villages where our craft lives.
Sustainable Practices
Natural fibres and low-impact, water-conscious processes.
Enduring Excellence
An uncompromising standard, on every single piece.
Worldwide
Global Reach & Recognitions
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Countries Served
0
Global Certifications
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Crafting Artisans
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Years of Heritage
We deliver worldwide - to designers, hospitality groups and private commissions across every continent.
North America
USA · Canada · Mexico
Europe
UK · Germany · France · Switzerland · Italy · Netherlands · Sweden · Denmark · Russia · Turkey
Middle East
UAE · Saudi Arabia · Qatar · Oman
Asia
Japan · Thailand · Indonesia · China
Oceania
Australia · New Zealand
Africa & South America
South Africa · Egypt · Brazil
Sustainability
Crafted with Care, Driven by Purpose
Eco-Friendly Production
- Solar-powered facilities reduce our carbon footprint.
- Zero-discharge wastewater treatment and recycling.
- Dyeing and weaving methods that limit waste and emissions.
Fair Trade & Ethical Labour
- Fair wages, financial stability, safe working conditions.
- Opportunities for women artisans to earn independence.
- Skill development, healthcare and financial inclusion.
Responsibility
Our Environmental Commitment
From naturally dyed fibres to water-conscious ateliers, every stage of our craft is measured against a single question — will it honour the hands that made it and the world it lives in?
